How many times do we have to read the same hand-wringing screed
about how celebrity books are destroying good literature and perverting the nobler instincts of publishers?
I must confess that when I heard, in 2007, that Katie Price’s debut novel had sold more copies that the entire Booker shortlist that year, I did smile. Publishers have to make a profit, and novels by celebrities sell. Indeed, they might shift around 100,000 in hardback, compared with less than 1,000 for the average hardback literary novel. And, in theory, for every celebrity book that makes money, the publisher is given the chance to take a risk on a dozen literary novels which deserve publication, but which may well make a loss.
In some ways, I felt sorry for the assembled publishers having to sit through Lynda La Plante’s tirade. Most of them are highly educated with a passion for literature, and they became publishers in the hope of finding the next Vladimir Nabokov, not the next Martine McCutcheon. They must find this trend pretty dispiriting, too. Last Christmas, the entire top 10 for non-fiction was taken up with celebrity autobiographies, all written by ghostwriters. This year, it looks like the entire fiction list will be taken up with celebrity novels, again all written by ghostwriters.
Publishers will put anything between covers that they think will sell. I'm surprised that their lists contain any books that aren't by celebrities or the latest self-help or diet bullcon. Publishers are not interested in finding and nurturing the latest great writer and they aren't dispirited by publishing celebrity books, otherwise they wouldn't do it. It's that simple.
People buy "lowbrow" celebrity novels because they like easily-digested, plot-driven novels, the same kind which are written by most popular authors writing under their own names.
Most of the books that are sold are purchased by casual readers who are attracted by the latest hyped diet, self-help, scandal, demagogic political screed by some radio or TV blowhard or whatever Oprah recommends. Everything else is marginal. Literary novels and serious nonfiction books have low sales because the erudite, discriminating reader is a statistical freak, if not actually a ghost. Ezra Pound was once asked why there wasn't more great poetry. Because, Pound said, there aren't more great audiences.
Labels: books, celebrity, publishing