How To Get Celebrities To Blog

Offer them opportunities to promote themselves and their latest projects, of course.

As I read Hollywood producer Lynda Obst's very short post about John Kerry, I couldn't help but notice the ad on the right side of the page displaying an image of her current book.

While I agree with her opinion of Kerry, it struck me that she hasn't put in a great deal of work here. Her post merely belabors the obvious while she gets a nice promotional opportunity out of it.

How many of Arianna Huffington's liberal cohorts would contribute what is often very little substance if they weren't doing it to maintain their public image? And does Huffington feature as many well known bloggers as she does because she assumes that without the lure of their names, very few people would be drawn to her site at all?